I chose to analyse this music video because its different to other videos because instead of promoting the music and the artist by using fancy editing or intriguing camera work, its just simple in ways. Another reason this video appealed to me more than the others did is because it is animated. The video and animation is constantly moving making your eyes focus more and follow the potential idea of the song creating a story. The video also features elements of humour appealing to a possible target audience by introducing humour and funny yet interesting animated characters within the video. The Graphics of the video is important to the video because it helps make the contrast between the individual features work together for example the constant use of the saturated colour and bold text. Another noticeable aspect from the video is that the animation works in time with the beat of the music.